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—ADAM GRANT, WHARTON PROFESSOR; AUTHOR OF GIVE AND TAKE
“How can we achieve the challenging goal of turning adversaries into allies? We can start by turning the pages of Adversaries into Allies, which provides an impressively clear and compelling explanation of just how to do it.”
—ROBERT B. CIALDINI, AUTHOR OF INFLUENCE
“I wish I had read Bob Burg’s newest book early in my career. What a difference it would have made! It is definitely a must read for everyone who wants to enhance their business success, but don’t just read it once. It’s a book you need to read time and time again. Many thanks to Bob for a valuable new work.”
—SUSAN SOLOVIC, AUTHOR; COFOUNDER OF SMALL BUSINESS TELEVISION
“Bob Burg has delivered again! In Adversaries into Allies, you’ll learn how to influence and persuade others toward outcomes that create genuinely good feelings and results for everyone involved. The principles of how exactly to do that, consistently and predictably, are powerfully presented in this tremendous book. And you’re about to learn them from a master.”
—STEPHEN M. R. COVEY, AUTHOR OF THE SPEED OF TRUST AND COAUTHOR OF SMART TRUST
“Simultaneously challenging and encouraging, Adversaries into Allies delivers on the promise of sustainable influence. You will literally feel your perspective shift as you turn the pages. Bob drives timeless wisdom into real-time action.”
—DONDI SCUMACI, AUTHOR OF CAREER MOVES, DESIGNED FOR SUCCESS, AND READY, SET . . . GROW
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Book Description hardcover. Condition: new. Edition Unstated. The sages asked Who is mighty and answered That person who can control their own emotions and make of an enemy a friendIn the bestselling book The GoGiver Bob Burg and John David Mann revolutionized the way we think about success via one very simple lesson Shifting ones focus from getting to giving constantly and consistently providing value to others is both very fulfilling and the most profitable way to do businessNow Burg is back with a new book offering deeper insight about what it means to be truly influential and providing powerful strategies for mastering the art of persuasionFaced with the task of persuading someone to do what we want most of us expect and often encounter resistance We see the other person as an adversary and often resort to coercion or manipulation in order to get our way But while this approach might at times bring us shortterm results it leaves people with a bad feeling about themselves and about us At that point our relationship with the person is weakened and our influence dramatically decreasedThere is a better wayDrawing on his own experiences and the stories of other influential people Burg offers five simple principles of what he calls ultimate influencethe ability to win people to your side in a way that leaves everyone feeling great about the outcomeand about themselvesControl your own emotions Responding calmly rather than allowing your emotions to get the better of you will ensure not putting the other person on the defensive but rather help them remain open to your ideasUnderstand the clash of belief systems Every individual operates based on an unconscious set of beliefs experiences and ideas which are most likely very different from yours Understand this and you can avoid confusion and numerous misunderstandings that stand in the way of most peoples ability to influenceAcknowledge their ego People want to feel good about themselves if you make someone genuinely feel good youre one step closer to making an allySet the proper frame People react and respond to other people Approach potential conflicts from a position of benevolence resolution and helpfulness and they will follow suitCommunicate with tact and empathy While the first four principles are vital this is what brings it all home Saying the right thing at the right time makes all the difference in terms of moving people to your side of the issue and taking the appropriate action that benefits all concernedIn the tradition of Dale Carnegies How to Win Friends and Influence People and Robert Cialdinis Influence Burg offers a triedandtrue framework for building alliances at work at home and anywhere else you seek to win people over. Seller Inventory # DADAX1591846366
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