A prominent hip-hop entrepreneur draws on the experiences and life lessons from his successful career to counsel readers on how to achieve personal and professional happiness and empowerment, in a guide that features such wisdom as "Never change for the mainstream" and "There aren't any failures in life, just quitters."
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Master entrepreneur and visionary Russell Simmons has brought hip-hop to every facet of business and media, not only as co-founder of Def Jam Recordings but also through his involvement with the clothing lines Phat Farm, Baby Phat, Run Athletics, and Def Jam University; MTV’s Run’s House, HBO’s “The Def Comedy Jam” and “Russell Simmons presents Def Poetry”; the Tony Award–winning “Russell Simmons Def Jam on Broadway”; the Hip Hop Summit Action Network promoting empowerment in young people and numerous other ventures in the financial services industry, mobile communications, and philanthropy. A native New Yorker, he is the proud father of two daughters.
Chris Morrow is a journalist based in Brooklyn, New York.
Simmons is an entrepreneur and branding genius who has many hard-won successes in the worlds of hip-hop music, fashion, education, movies, and theater. Hes developed businesses that succeeded against conventional wisdom because their leaders were true to themselves. Here he uses the raw honesty of rap music to help listeners know when a personal direction or business idea is the real thing. Simmons comes off as an authentic player, a well-integrated one who can quote Eckhart Tolle, meditate, and eat vegetarian. Poet and stage performer Black Ice walks a balance between sounding cool--unconcerned about his listeners opinions--yet focused enough on his sound and message to earn their respect for his power and sincerity. T.W. Winner of AudioFile Earphones Award © AudioFile 2007, Portland, Maine-- Copyright © AudioFile, Portland, Maine
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