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Fantastic Folders And Exceptional Envelopes: A Designer's Guide To Custom Carriers That Open Conversations And Seal Deals - Softcover
Synopsis
Every graphic designer works diligently to make his or her creative impressions exceptional and long lasting. Achieving this goal can make first impressions extremely important. Every aspect of a piece must be thoughtful and well laid out to communicate the pertinent information and, most importantly, draw attention. Whether working on a full-blown media kit or a custom envelope, the packaging is what sets the tone of a project and provides the intended audience a perspective with which to view the materials.
Through inspired designs, Fantastic Folders and Exceptional Envelopes relays the secrets behind each of the wonderful examples presented and covers all the technical details that can make or break a job, including ideas for unique closures and flap styles, not to mention glue and paper choices. This book provides all the vital information needed to create the perfect folder or envelope that is innovative, eye catching, and functional.
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About the Author
Patricia Belyea is the founder and strategic director of Belyea, a graphic design firm specializing in branding and marketing programs. She is a creativity guru who teaches workshops in brainstorming and nonlinear thinking. She lives in Seattle, Washington.
"About this title" may belong to another edition of this title.
- PublisherRockport Pub
- Publication date2005
- ISBN 10 159253175X
- ISBN 13 9781592531752
- BindingPaperback
- LanguageEnglish
- Number of pages160
- Rating
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Fantastic Folders and Exceptional Envelopes
Published by
Rockport Publishers Inc., 2005
ISBN 10: 159253175X
ISBN 13: 9781592531752
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