Really Good Logos Explained: Top Design Professionals Critique 500 Logos & Explain What Makes Them Work - Softcover

Chase, Margo; Hughes, Rian; Miriello, Ron; White, Alex W.

Softcover

ISBN 10: 1592534279 ISBN 13: 9781592534272

Publisher: Rockport Pub, 2008

Synopsis

A collection of 500 great logos critiqued by a panel of internationally acclaimed designersIn Really Good Logos Explained, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. The insight provided by these four outstanding designers is - like the logos themselves - succinct, specific and effective. Their comments provide a rare and insightful glimpse into the inner workings of excellent design, and offer a new understanding that is immeasurably useful to anyone working within the creative fields today.

Four internationally acclaimed designers were presented with the challenge of explaining in five sentences or less what makes each design effective  or how the design could have been improved. The rules were simple: no jargon. No fluff. No pretentious designer-speak. The result is a collection of razor-sharp insights from some of today's top creative minds.

Really Good Logos Explained examines the aesthetics of good logo design and points out with wonderfully specific detail, exactly what makes each design sing - what makes them "really good."

About this title

From the Author:

This book was a blast to write because it was written remotely: the four authors logged onto a site and contributed our comments about mutually agreed-on marks submitted by others. The process took place over a single summer.The concept we had for Really Good Logos Explained is unique: four opinions on each design would either produce a common truth where the opinions overlap or, with divergent opinions, would reveal the truth where the opinions do not overlap. The book is fun to read because each designer's comments are brief and our distinctive voices become familiar after a few pages.

About the Author:

This book was co-authored by four terrific designers: Margo Chase (California), Rian Hughes (England), Ron Miriello (California), and Alex W White (Connecticut). Margo is recognized worldwide for her skill with custom typography and identity development.Rian is an award-winning graphic designer and typographer who has produced designs for watches, CDs, animated films, and Hawaiian shirts for clients from Tokyo to New York.Ron is the founder and creative director of Miriello Grafico Inc., which has created world-class communications for a national client base.Alex is the author of numerous books on graphic design and typography and is a Chairman Emeritus of the Type Directors Club. He is a professor and chairman of the graduate program in Design Management at the Shintaro Akatsu School of Design at the University of Bridgeport in Connecticut. He holds an MFA in advertising design from Syracuse University and a BFA in graphic design from Kent State University. He lives in Greenwich.

About this edition

• Publisher: Rockport Pub
• Publication date: 2008
• ISBN 10: 1592534279
• ISBN 13: 9781592534272
• Binding: Paperback
• Edition number: 1
• Number of pages: 288