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Synopsis
Adhering to certain layout and grids standards and principles is important for any job from brochures, to annual reports, to posters, to websites, to publications. However, knowing how to bend the rules and make certain grids work for the job at hand takes skill.
This book will outline and demonstrate basic layout/grid guidelines and rules through 100 entries including choosing the a typeface for the project, striving for rhythm and balance with type, combining typefaces, using special characters and kerning and legibility. These essentials of grid design are critical to the success of any job.
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About the Author
Beth Tondreau is the founder and principal of BTD, a small design firm that works with publishers to design books and book jackets and small businesses to develop their identities. She currently teaches in the Communication Design Department of New York City College of Technology in New York. Tondreau has been involved as a mentor in the AIGA/NY Mentoring Program and has served on the board of directors of AIGA/NYC.
"About this title" may belong to another edition of this title.
- PublisherRockport Publishers
- Publication date2009
- ISBN 10 1592534724
- ISBN 13 9781592534722
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages208
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Layout Essentials: 100 Design Principles for Using Grids
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