Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work - Softcover

Wallace, Rob; Edwards, Bronwen; Klimchuk, Marianne; Werner, Sharon

Softcover

ISBN 10: 1592535453 ISBN 13: 9781592535453

Publisher: Rockport Publishers, 2009

Synopsis

This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.

About this title

About the Author

Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.

Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.

Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.

Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.

Edition details

• Publisher: Rockport Publishers
• Publication date: 2009
• Language: English
• ISBN 10: 1592535453
• ISBN 13: 9781592535453
• Binding: Paperback
• Number of pages: 272