Typography Essentials: 100 Design Principles for Working with Type (Design Essentials) - Softcover

Saltz, Ina

Softcover

ISBN 10: 1592537405 ISBN 13: 9781592537402

Publisher: Rockport Publishers, 2011

Synopsis

A deep understanding of letterforms and knowledge of their effective use can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise. Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize—but not to oversimplify—the many complex issues surrounding the effective use of typography. It is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.

New in paperback, this book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The Page. Each of the 100 principles has an explanation and examples representing the principle in action.

About this title

About the Author

Ina Saltz is an art director, designer, writer, photographer, and former Professor of Design (at The City College of New York) whose areas of deep expertise are typography and editorial publication design. Ina is the author of the Body Type series of books on typographic tattoos, as well as Typography Essentials: 100 Design Principles for Working with Type, now in its second edition, revised and substantially updated. She is a co-author of Typography Referenced: A Comprehensive Visual Guide to the Language, History and Practice of Typography, named one of the best reference books of 2012 across all subject matter by the American Library Association.

Ina has authored seven online video tutorials about typography and related subjects on Lynda.com/LinkedIn Learning, where her videos have garnered over three million views. lynda.com/Ina-Saltz/450560-1.html

She has written more than 50 articles on design and typography, contributed to 5 books by Steven Heller, and authored 15 essays for Phaidon's Archive of Graphic Design. 

Ina served as the Design Director at Time magazine (International Editions), Worth, Golf, and others. She was one of the first art directors to work on a computer at Time Inc.'s Teletext Project. Ina frequently lectures on topics related to magazine design and typography and has chaired, co-chaired, and judged numerous design and typography competitions. She is a two-term board member of the Type Directors Club. 

Ina lives in New York City. Her favorite typefaces are Requiem, Bickham Script, and Franklin Gothic No. 2 and her favorite characters are &, Q, Z, and R.

Edition details

• Publisher: Rockport Publishers
• Publication date: 2011
• Language: English
• ISBN 10: 1592537405
• ISBN 13: 9781592537402
• Binding: Paperback
• Number of pages: 208