Synopsis
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:
? Guerilla marketing
? Marketing to Boomers and Latinos
? Online marketing
? Targeted-but-affordable direct mail
? Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
? Practical, do-it-yourself distribution strategies
? Analysis of business segments and trends, and much more.
"synopsis" may belong to another edition of this title.
About the Author
Sarah White is a marketing and advertising consultant in Wisconsin. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and a consultant for Adams Advertising Streetwise Advisor.
"About this title" may belong to another edition of this title.
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The Complete Idiot's Guide to Marketing
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Penguin Publishing Group, 2003
ISBN 10: 1592571352
ISBN 13: 9781592571352
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