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Synopsis
A pro in the field offers insider tips for a successful show.
With over 13,000 trade shows and conventions in America each year, it's important for companies to get the most out of the dollars spent. Inside, readers will find everything they need to know about show costs, marketing tips in and outside the show, staffing and travel strategies, customer relations, spending smart on giveaways and other promotions, and new technologies to make any show a success. *Hundred of practical tips, especially for small and midsized business *CD with helpful planning tools and checklists
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About the Author
Linda Musgrove is president of the tradeshow training firm TradeShow Teacher. She focuses on teaching companies to significantly improve trade show results through strategic, customized trade show training for individuals, departments or entire teams. Musgrove presents goal-based trade show, marketing and networking seminars at industry conferences and creates customized training programs for trade show producers to offer exhibitors. She authored a trade show training manual and writes a column for Exhibit City News.
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The Complete Idiot's Guide to Trade Shows
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Seller Inventory # 00106757393
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The Complete Idiot's Guide to Trade Shows
Seller: World of Books Inc, Montgomery, IL, U.S.A.
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Complete Idiot's Guide to Trade Shows
Published by
Penguin Publishing Group, 2009
ISBN 10: 1592578446
ISBN 13: 9781592578443
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 10524485-6
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The Complete Idiot's Guide to Trade Shows
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Unknown. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1592578446I3N00
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The Complete Idiot's Guide to Trade Shows
Seller: Blue Vase Books, Interlochen, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. Seller Inventory # BVV.1592578446.G