Marketing: Marketing in the 21st Century, Ninth Edition - Softcover

Evans, Joel R.; Berman, Barry

Softcover

ISBN 10: 1592601421 ISBN 13: 9781592601424

Publisher: Atomic Dog Publishing, 2004

Synopsis

Instructor Required Material

This COMPLETE textbook includes not only the paperback copy textbook new, but also contains the Online Study Guide Edtion. This is a complete interactive study guide with quizing functionality that reports to the instructor. This text also has animated figures and graphs that bring the print graphic to life for deeper understanding. The complete text is available word for word online as well, so you do not have to bring the print copy to class or with you as you travel.

We sell our products to students at a 25% discount for the NEW and complete textbook package.

What do students say about the Atomic Dog Online Study Guide?

Survey Results

80% of students found that the end-of chapter quizzes helped them review and prepare for exams.

Among students using the Online Study Guide Edition, 72% found that interactive figures (animations, video, audio) made concept easier to understand than images or text.

Among students using the Online Study Guide Edition, 82% found that studying with the online text improved their overall learning experience.

About this edition

• Publisher: Atomic Dog Publishing
• Publication date: 2004
• ISBN 10: 1592601421
• ISBN 13: 9781592601424
• Binding: Paperback
• Number of pages: 627