Your Attention Please: How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer - Softcover

Paul B. Brown; Alison Davis

Softcover

ISBN 10: 1593376871 ISBN 13: 9781593376871

Publisher: Adams Media Corp, 2006

Synopsis

Maybe you're in sales...or marketing...or communications? Maybe you're a writer. Maybe you're even a CEO. Whatever your title, you're one of the hundreds of thousands of professionals who communicate for a living-and you're struggling to get your message heard in a noisy and crowded marketplace.
Yes, you know what you want to say and who you want to reach. No, you don't have writer's block and you certainly know how to construct a sentence. So what's the problem?
The audience you're writing for is going, going, gone... Today's consumer doesn't want to read anymore-they're already overwhelmed by overflowing e-mail, millions of Web pages, and 24/7 news proliferation.
Your Attention, Please. is the new strategy guide for communicating to the reluctant consumer. It shows you who the new audience is, how to reach them, and how you must communicate differently-or risk losing mindshare and marketshare.

About this title

About the Author

Alison Davis is the cofounder and CEO of Davis & Company, a leader in employee communication consulting. Her clients include Aetna, Dow Corning, Georgia-Pacific, Honeywell, Johnson & Johnson, Merck, Wells Fargo, and Wyeth. Alison Davis resides in Glen Rock, NJ.

From Publishers Weekly

Keep it "Short. Simple. Sweet," Brown (Customers for Life) and Davis, an employee communication consultant, advise business professionals in this cheery but disheartening primer on reaching an American public suffering from "brain overload" and "attention deficit trait." The authors' recommendation: treat every potential reader or viewer like a restless teenager. There's plenty of commonsense advice—keep information easy to digest, break up communications into bite-size bits, directly address consumers' desires and understand your audience. But it's hard not to recoil at the implication that all of today's consumers are scatterbrained or at the authors' impossible suggestion to "love your audience members unreservedly." And no, business professionals can't fake it: their "love has to be real—not manufactured or manipulative—and unconditional." While keeping prose at the recommended seventh-grade level, business people must communicate in an "authentic voice... it should be the real you." Laid out in bullets, sidebars and extra-wide margins, this basic volume is for professionals with as little patience with prose as their target audience. (Oct.)
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About this edition

• Publisher: Adams Media Corp
• Publication date: 2006
• ISBN 10: 1593376871
• ISBN 13: 9781593376871
• Binding: Paperback
• Number of pages: 224