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The Citizen Machine: Governing by Television in 1950s America - Hardcover

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9781595584984: The Citizen Machine: Governing by Television in 1950s America

Synopsis

The Citizen Machine is the untold political history of television’s formative era. Historian Anna McCarthy goes behind the scenes of early television programming, revealing that long before the age of PBS, leaders from business, philanthropy, and social reform movements as well as public intellectuals were all obsessively concerned with TV’s potential to mold the right kind of citizen.

Based on years of path-breaking archival work, The Citizen Machine sheds new light on the place of television in the postwar American political landscape.

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About the Author

Anna McCarthy is an associate professor in the department of Cinema Studies at New York University. She is the co-editor of the noted journal Social Text, as well as the author of Ambient Television.

Review

“In this engaging and original study, Anna McCarthy examines the high civic hopes once held for U.S. commercial television by the liberal social, political, and business elites who made up the ‘governing classes.’” -Journal of American History

“McCarthy has written about an aspect of the ‘golden age of television’ seldom detailed in histories of early television. This is the story of how some of the largest American commercial corporations of the 1950s used the new medium of television not with the sole intent of advertising their products but to effect social reform on television viewers in order to create ‘good citizens.’ Highly recommended.”  -Choice

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  • PublisherThe New Press
  • Publication date2010
  • ISBN 10 1595584986
  • ISBN 13 9781595584984
  • BindingHardcover
  • LanguageEnglish
  • Number of pages352
  • Rating
    • 3.00 out of 5 stars
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