Items related to Blue Ocean Strategy: How to Create Uncontested Market...

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Kim, W. Chan; Mauborgne, Renee

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9781596590687: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
ISBN 10: 1596590688 ISBN 13: 9781596590687
Publisher: Your Coach Digital, 2006

Synopsis

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.


In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.


Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:


· Reconstruct market boundaries


· Focus on the big picture


· Reach beyond existing demand


· Get the strategic sequence right


· Overcome organizational hurdles


· Build execution into strategy

"synopsis" may belong to another edition of this title.

About the Author

Renee Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at INSEAD, one of the world's top business schools. She is also codirector of the INSEAD Blue Ocean Strategy Institute. She cofounded the Blue Ocean Global Network with W. Chan Kim.

"About this title" may belong to another edition of this title.

Publisher
Your Coach Digital
Publication date
2006
Language
English
ISBN 10 
1596590688
ISBN 13 
9781596590687
Binding
Audio CD
Edition number
1
Number of pages
6
Rating
  • 4.01 out of 5 stars
    90,835 ratings by Goodreads