Creativity has long been thought to be an individual gift, best pursued alone; schools, organizations, and whole industries are built on this idea. But what if the most common beliefs about how creativity works are wrong? In this authoritative and fascinating new audiobook, Keith Sawyer, a psychologist at Washington University, tears down some of the most popular myths about creativity and erects new principles in their place. He reveals that creativity is always collaborative--even when you're alone. (That "eureka" moment in the bathtub couldn't have come to Archimedes if he hadn't spent so many hours arguing and comparing notes with his fellow mathematicians and philosophers.) Sawyer draws on compelling stories of inventions and innovations: the inventors of the ATM, the mountain bike, and open source operating systems, among others, to demonstrate the fr
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Keith Sawyer is Associate Professor of Education and of Psychology at Washington University in St. Louis. He is the author of Explaining Creativity: The Science of Human Innovation, has designed video games for Atari, and lectures frequently to both academic and business audiences. He lives in St. Louis, Missouri.
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