The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World (Your Coach in a Box)

3.84 avg rating
( 607 ratings by Goodreads )
 
9781596597624: The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World (Your Coach in a Box)

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: "Would you recommend us to a friend?" By asking customers this question, you identify detractors, who sully your firm's reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.

You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power.

In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld:

  • Defines the fundamental concept of Net Promoter, explaining its connection to your company's growth and sustained success
  • Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers
  • Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business

Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success.

"synopsis" may belong to another edition of this title.

About the Author:

Fred Reichheld is a Fellow at Bain & Company. He is the bestselling author of The Loyalty Effect, published by Harvard Business Review Press, as well as numerous articles published in Harvard Business Review. Rob Markey is a partner and director in Bain & Company's New York office and head of the firm's global Customer Strategy and Marketing practice.

Review:

This year, Reichheld, who is a fellow at Bain & Company as well as the founder of its loyalty practice, and Rob Markey, head of the company's global strategy and marketing practice, published The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, an updated and expanded version of The Ultimate Question. The original lit the spark for the Net Promoter fire in 2006.” CRM magazine

wonderful new book” FORBES.com

A variety of companies have started using this: Charles Schwab, Apple, Progressive, Virgin Media, and more. Check out the book and see how to use it for your company.” 800 CEO READ

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Reichheld, Fred
Published by Hachette Book Group
ISBN 10: 1596597623 ISBN 13: 9781596597624
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Hachette Book Group. Book Condition: New. Brand New, This is an audio book. Bookseller Inventory # 1596597623

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.69
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

2.

Reichheld, Frederick F.
Published by Gildan Media Corporation 1/10/2012 (2012)
ISBN 10: 1596597623 ISBN 13: 9781596597624
New Quantity Available: 1
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Gildan Media Corporation 1/10/2012, 2012. CD-Audio. Book Condition: New. The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a Customer-Driven World. Media. Bookseller Inventory # BBS-9781596597624

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.76
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Fred Reichheld
Published by Gildan Media Corporation (2012)
ISBN 10: 1596597623 ISBN 13: 9781596597624
New Quantity Available: 1
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Gildan Media Corporation, 2012. CD-Audio. Book Condition: New. Unabridged. Language: English . Brand New. In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company s future: Would you recommend us to a friend? By asking customers this question, you identify detractors, who sully your firm s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power. In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld: Defines the fundamental concept of Net Promoter, explaining its connection to your company s growth and sustained successPresents the closed-loop feedback process and demonstrates its power to energize employees and delight customersShares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success. Bookseller Inventory # AAS9781596597624

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.90
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Reichheld, Fred
ISBN 10: 1596597623 ISBN 13: 9781596597624
New Quantity Available: 1
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2012. CD. Book Condition: New. New Audiobook. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # KA-9781596597624

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.38
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

5.

Fred Reichheld
Published by Gildan Media Corporation (2012)
ISBN 10: 1596597623 ISBN 13: 9781596597624
New Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Gildan Media Corporation, 2012. CD-Audio. Book Condition: New. Unabridged. Language: English . Brand New. In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company s future: Would you recommend us to a friend? By asking customers this question, you identify detractors, who sully your firm s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power. In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld: Defines the fundamental concept of Net Promoter, explaining its connection to your company s growth and sustained successPresents the closed-loop feedback process and demonstrates its power to energize employees and delight customersShares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success. Bookseller Inventory # AAS9781596597624

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 25.88
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Fred Reichheld
Published by Gildan Media Corporation (2012)
ISBN 10: 1596597623 ISBN 13: 9781596597624
New First Edition Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description Gildan Media Corporation, 2012. CD-Audio. Book Condition: New. Unabridged. Language: English . Brand New. In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company s future: Would you recommend us to a friend? By asking customers this question, you identify detractors, who sully your firm s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power. In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld: Defines the fundamental concept of Net Promoter, explaining its connection to your company s growth and sustained successPresents the closed-loop feedback process and demonstrates its power to energize employees and delight customersShares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success. Bookseller Inventory # BZE9781596597624

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 27.24
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Reichheld, Fred
Published by Your Coach In A Box (2012)
ISBN 10: 1596597623 ISBN 13: 9781596597624
New Quantity Available: 1
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Your Coach In A Box, 2012. Audio CD. Book Condition: New. Never used!. Bookseller Inventory # 1596597623

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 29.01
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

8.

Fred Reichheld (author), Rob Markey (author), Walter Dixon (read by)
Published by Gildan Audio 2012-01-10, S.l. (2012)
ISBN 10: 1596597623 ISBN 13: 9781596597624
New Quantity Available: 1
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Gildan Audio 2012-01-10, S.l., 2012. audio CD. Book Condition: New. Bookseller Inventory # 9781596597624

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.47
Convert Currency

Add to Basket

Shipping: US$ 7.92
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Fred Reichheld; Rob Markey
Published by Your Coach in a Box (2012)
ISBN 10: 1596597623 ISBN 13: 9781596597624
New Quantity Available: 1
Seller:
Rating
[?]

Book Description Your Coach in a Box, 2012. Book Condition: New. Bookseller Inventory # TH9781596597624

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 28.96
Convert Currency

Add to Basket

Shipping: US$ 3.52
From Germany to U.S.A.
Destination, Rates & Speeds

10.

Fred Reichheld; Rob Markey
Published by Your Coach In A Box (2012)
ISBN 10: 1596597623 ISBN 13: 9781596597624
New Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Your Coach In A Box, 2012. Audio CD. Book Condition: New. book. Bookseller Inventory # M1596597623

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 32.49
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book