Items related to PR Idea Book: 50 Proven Tools That Really Work
Synopsis
Fresh out of ideas? Use the 50 field-tested tactics in this book to jump-start sales and strengthen your image. The PR Idea Book: 50 Proven Tools That Really Work is filled with inspirational ideas to transform your business-to-business public relations efforts from ho-hum to can't-miss. Public relations professional Jeff Winke has assembled this sourcebook of ideas, strategies and tactics forged through real-world use with businesses of all sizes - from start-up operations with spectacular better-mousetrap ideas to Fortune® 100 mega-successes that use powerful PR strategies to stay one step ahead of aggressive competitors. Learn how easy it is to add oomph to your PR programs and generate the positive attention you need to guarantee the success of your business.
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About the Author
Jeff Winke has developed plans and implemented programs for a wide variety of industrial, technical and service clients over his 25+ year career. He lives in Milwaukee, Wisconsin, where he plies his skills as a publlic relations counselor, magazine editor and adjunct university professor.
Excerpt. © Reprinted by permission. All rights reserved.
This is a sourcebook a collection of ideas, strategies and tactics that have been forged through actual use with businesses of all sizes. Operations ranged from entrepreneurially-sparked, start-up operations with spectacular better-mouse-trap ideas to Fortune® 100 mega-successes that have remained fresh, alert and agile in a marketplace where they are the target of aggressive competitors.
"About this title" may belong to another edition of this title.
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PR Idea Book: 50 Proven Tools That Really Work
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