These days, everyone seems to have a home page or a Web site. However, just because you create and publish a Web site doesn't mean anyone will visit it. Competition to attract visitors is extreme. The reality is that of the millions of Web pages out there, only a handful actually attract a steady readership; and these same Web pages are the ones that attract advertisers. In order to compete, you need to develop and implement a Web site promotion plan. What can you do when you build a home page that no one visits? What can you do to earn money on your Web site? Is there an easy way to attract readers and advertisers without spending a fortune? There are low-cost ways to attract readers and advertisers to your home page or Web site, and Increase Your Web Traffic In a Weekend, Fifth Edition shows you how. The book lays out a cost-effective, comprehensive plan that both Web beginners and experts can use to build an audience for a home page or Web site. The techniques covered are the result of the authors' years of practical experience, but you can put them to use in just a weekend!
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Jerry Lee Ford, Jr. is an author, educator, and IT professional with more than 25 years of experience in information technology, including roles as an automation analyst, technical manager, technical support analyst, automation engineer, and security analyst. He is the author of 39 books and the coauthor of two additional books. Jerry has a master's degree in business administration from Virginia Commonwealth University in Richmond, Virginia, and has more than five years of experience as an adjunct instructor teaching networking courses in information technology.
William R. Stanek is a leading network technology expert and an award-winning author. Over the years, his practical advice has helped programmers, developers, and network engineers all over the world. He is also a regular contributor to leading publications like PC Magazine. He has written, coauthored, or contributed to numerous computer books, including Microsoft Windows 2000 Administrator's Pocket Consultant, Microsoft SQL Server 7.0 Administrator's Pocket Consultant, and Windows 2000 Scripting Administrator's Guide. Mr. Stanek has a master's degree in information systems, with distinction, and a bachelor's degree in computer science, magna cum laude. Mr. Stanek has been involved in the commercial Internet community since 1991. He has experience in developing server technology, encryption, Internet development, and a strong understanding of e-commerce technology and its development.
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