It All Begins with the Music: Developing Successful Artists for the New Music Business

 
9781598638639: It All Begins with the Music: Developing Successful Artists for the New Music Business

It All Begins with the Music: Developing Successful Artists and Careers for the New Music Business offers practical information, career blueprints, and a world of wisdom for aspiring artists, managers, and executives on how to make an impact in today's music business. It provides a comprehensive examination of the way recording artists are discovered, developed, and nurtured in the modern music industry. Anyone can benefit, from recording artists and performers, to aspirants and professionals in artist management, major and independent music distribution channels, producers, agents, publicists, PR and marketing representatives, and music publishers. You'll find valuable behind-the-scenes information distilled from interviews with artists, managers, and executives at the forefront of the new music business. Get the insider tips you need, and begin your successful career in music today!

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About the Author:

Don Grierson, a legendary A&R executive, has worked with many of the most notable artists in modern music history. He was involved promotionally with the launch of Apple Records and The Beatles. Don worked in record promotion internationally, principally for Capitol Records. He then became a founding member and VP, A&R, for EMI America Records, signing and working with acts such as Sheena Easton, Kim Carnes, Kate Bush, Sir Cliff Richard, J. Geils Band, and Kenny Rogers. This was followed by a very successful stint as VP, A&R back at Capitol where he signed and helped guide a number of hit-making acts, including Heart, Joe Cocker, Steve Vai, Megadeth, George Clinton, Tina Turner, Bob Seger, Duran Duran, Thomas Dolby, Billy Squier, and others. Later he became Sr. VP, Head of A&R at Sony/Epic Records working with such acts as Cheap Trick, Celine Dion, Bad English, Gloria Estefan, The Jacksons, Living Colour and Cyndi Lauper. Don currently operates his own independent consultant company and is a faculty member at Musicians Institute, Hollywood, California. Visit Don online at www.dongrierson.com.

Review:

Introduction. 1: A&R: An Overview. 2: The Dotted Line. 3: I Hear You. 4: Hinterlands & Buzz Bands. 5: Suits, Ties & Buys . 6: A&R Superstars. 7: A&R Checklist. 8: Pathways of Promise: Tips for Future Execs. 9: It All Starts with the Song. 10: Studio Spectacular. 11: Million Dollar Mission. 12: Shipped Gold/Returned Platinum. 13: Perplexing Personalities.

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