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Synopsis
Burt's Bees . . . Crocs . . . MySpace . . .
Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, “Why can’t I do that?” Well, anyone can—the trick is to take those good ideas and build them into great products that can succeed in the marketplace. In this book, you will get the 12-step plan you need to make your new product or service a profitable reality. You will learn important skills for success, including how to:
- Refine their idea to attract a target audience
- Research the competition
- Find the right manufacturer
- Create appropriate brand messaging
- Build buzz online and beyond
- Work trade shows and conventions
Written by a woman with no formal business experience who turned her own idea into a million-dollar company, this book is the pragmatic yet inspiring guide every aspiring entrepreneur is looking for.
"synopsis" may belong to another edition of this title.
About the Author
Sandy Abrams (Beverly Hills, CA) made her dream come true when she had a revolutionary idea and turned it into a multimillion-dollar company. A self-taught entrepreneur without a business background, she is the founder and CEO of Moisture Jamzz, Inc., a bath and body manufacturer and wholesaler built around her signature product, Moisture Jamzz Moisture Gloves. A member of the International Spa Association, Mrs. Abrams enjoys a respected position within the beauty industry.
Review
Founder and CEO of Moisture Jamzz Moisture Gloves, Abrams started with a business idea
"Abrams is savvy and experienced, and a highly effective cheerleader for all of us who dream of independence and financial success." -- Meg Cadoux Hirshberg, columnist for Inc. Magazine
"The combination of inspiration, motivation and practical how-tos is a perfect blend for first-time entrepreneurs." -- Success Magazine
Founder and CEO of Moisture Jamzz Moisture Gloves, Abrams started with a business idea--and little else. She went in search of a comprehensive guide she could understand without having an M.B.A. that would teach the basics in a step-by-step fashion, but could find nothing. Undaunted, she learned the ins and outs of starting a business on the fly--and wrote the book herself. The result is a positive playbook for turning a great idea into a workable business model. There's a wealthof information, presented simply but comprehensively, covering such essentials as intellectual property, LLCs, overseas manufacturing, software, paperwork and credit cards, as well as larger subjects such as marketing, Internet sales, Mom and Pop stores vs. big chains, customer service and work/life balance. Thoughtful pop-ins of "Biz Brainstorms" and "Million-Dollar Tips" insert additional advice along the way. Abrams cheers "No MBA--no money--no problem!" and provides a welcome, refreshing pep talk for budding entrepreneurs. -- Publisher's Weekly, 7 September 2009
"About this title" may belong to another edition of this title.
- PublisherAdams Media
- Publication date2009
- ISBN 10 1598699091
- ISBN 13 9781598699098
- BindingPaperback
- Number of pages256
- Rating
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