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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Museums, libraries and other cultural institutions face the task of attracting visitors who have limitless choices for education and entertainment. What gets them through your front door and coming back again and again? This title introduces readers to the thinking and research on consumer behavior, branding, leisure studies, and staff training. Seller Inventory # B9781598741698