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Synopsis
This book describes a groundbreaking concept that enables public libraries―and librarians―to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands.
While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determine what is valued―and consequently what gets funded, and what gets canceled.
Transforming Our Image, Building Our Brand: The Education Advantage examines how the "Three Pillars" approach harnesses the power of language to enhance respect, generate increased perceived value, and garner funding. The power stems from positioning all that library professionals do under three, easy-to-remember "pillars," and replacing typical library terms and phrases with bold, value-enhanced terminology that commands value―language that people outside of the field can immediately understand. This book is essential reading for public library staff members at all levels of the organization, especially those in leadership roles; and its root concepts are applicable for all other library types as well.
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About the Author
Valerie J. Gross, MM, MLS, JD, has served as president and CEO of Howard County Library System (HCLS) in Maryland since 2001.
"About this title" may belong to another edition of this title.
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Transforming Our Image, Building Our Brand: The Education Advantage
Published by
Bloomsbury Publishing Plc, 2012
ISBN 10: 1598847708
ISBN 13: 9781598847703
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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Paperback. Condition: Good. This book describes a groundbreaking concept that enables public libraries-and librarians-to become indispensable by following a Three Pillars educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands. Seller Inventory # 00108968147
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Transforming Our Image, Building Our Brand: The Education Advantage
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Libraries Unlimited (edition 1), 2012
ISBN 10: 1598847708
ISBN 13: 9781598847703
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Transforming Our Image, Building Our Brand: The Education Advantage
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Transforming Our Image, Building Our Brand: The Education Advantage
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paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_472021731
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Transforming Our Image, Building Our Brand: The Education Advantage
Published by
Libraries Unlimited, 2012
ISBN 10: 1598847708
ISBN 13: 9781598847703
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Transforming Our Image, Building Our Brand : The Education Advantage
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Transforming Our Image, Building Our Brand: The Education Advantage
Published by
Bloomsbury Publishing Plc, 2012
ISBN 10: 1598847708
ISBN 13: 9781598847703
Used
Paperback
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book describes a groundbreaking concept that enables public libraries-and librarians-to become indispensable by following a Three Pillars educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands. Seller Inventory # 00109544974
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Transforming Our Image, Building Our Brand : The Education Advantage
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Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Seller Inventory # 18960487-5
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Transforming Our Image, Building Our Brand (Paperback)
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Bloomsbury Publishing Plc, Englewood, 2012
ISBN 10: 1598847708
ISBN 13: 9781598847703
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Paperback. Condition: new. Paperback. This book describes a groundbreaking concept that enables public librariesand librariansto become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands.While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determine what is valuedand consequently what gets funded, and what gets canceled.Transforming Our Image, Building Our Brand: The Education Advantage examines how the "Three Pillars" approach harnesses the power of language to enhance respect, generate increased perceived value, and garner funding. The power stems from positioning all that library professionals do under three, easy-to-remember "pillars," and replacing typical library terms and phrases with bold, value-enhanced terminology that commands valuelanguage that people outside of the field can immediately understand. This book is essential reading for public library staff members at all levels of the organization, especially those in leadership roles; and its root concepts are applicable for all other library types as well. This book describes a groundbreaking concept that enables public libraries-and librarians-to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781598847703