Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes - Softcover
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Synopsis
***This version is out of print & out of date. Please find the 4th edition of Ultimate Guide to Google AdWords which is the current version.***
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.
Learn how to:
- Build an AdWords campaign from scratch
- Identify keywords that entice people to click on your ads
- Get the lowest bid prices on your keywords
- Defeat click fraud and other scams
- Use search engine optimization techniques
- Turn clicks into customers
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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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Ultimate Guide to Google Adwords : How to Access 100 Million People in 10 Minutes
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Entrepreneur Media Inc/Entrepreneur Press, 2007
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