Ultimate Small Business Marketing Guide: 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof - Softcover

James Stephenson; Courtney Thurman

Softcover

ISBN 10: 1599180375 ISBN 13: 9781599180373

Publisher: Entrepreneur Pr, 2007

Synopsis

Over 1500 Secrets of Top Marketing Professionals

Boost your sales revenue, profits and customer loyalty with the 1,500 great marketing tips jam-packed into this essential reference guide. Marketing secrets of top business and sales professionals help you devour competitors, close more sales, win new customers and keep them coming back.

Stay one step ahead of the competition with dozens of new high-tech strategies. Refresh your marketing plans with more than 250 new ideas, in addition to the hundreds of proven ideas from the first edition.

• 91 advertising, direct-marketing and telemarketing tips
• 30 marketing tricks for your home office
• 47 ways to take advantage of free PR
• 39 creative selling methods
• 89 online marketing techniques
• And more!

To learn more about all of these can't-miss strategies, valuable internet resources are provided. Even just a few of the 1,500 ideas in this book will propel your business light-years ahead of your competitors and boost your revenue through the roof!

About this title

From the Back Cover:

Your One-Stop Guide to Becoming a Marketing Genius!

The Ultimate Small Business Marketing Guide is packed with 1,500 great marketing tricks guaranteed to boost your sales revenues, profits and customer loyalty. It's the most authoritative and comprehensive marketing book you can buy, filled with marketing tricks and secrets that top business and sales professionals use daily to devour competitors, close more sales, win new customers and keep them coming back.

No marketing stone is left unturned in this meaty volume. The essentials are covered in chapters on research, planning, competition, customer service, advertising, direct marketing, public relations, networking, prospecting, closing, creative selling, Web sites, trade shows and many other topics.

• Hundreds of Internet resources that provide even more marketing ideas
• Handy checklists and sample forms to use in your business
• Icons for each marketing idea keyed to financial, legal, and other aspects of implementing the idea

Use the Ultimate Small Business Marketing Guide to propel your business light years ahead of your competitors, and boost your revenues through the roof!

About the Author:

James Stephenson (Vancouver, BC), a small business, marketing, and sales expert, has started numerous successful small business ventures and is the author of seven highly acclaimed books. He operates Stephenson & Stephenson, a consulting form providing Canadian small business owners with creative, results-based marketing solutions.

About this edition

• Publisher: Entrepreneur Pr
• Publication date: 2007
• ISBN 10: 1599180375
• ISBN 13: 9781599180373
• Binding: Paperback
• Edition number: 2
• Number of pages: 562