Madscam - Softcover

George Parker

4

15 ratings by Goodreads

Softcover

ISBN 10: 1599180421 ISBN 13: 9781599180427

Publisher: Entrepreneur Press, 2006

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Advertising industry insider George Parker dishes the dirt on big advertising agencies and reveals Madison Avenue's best-kept secret: that your business can produce the same quality ad campaigns on its own!

In this no-holds-barred expos� of the dangers of dealing with ad agencies, Parker reveals exactly what you should do to create fantastic-looking, results-producing advertising at a reasonable cost. It's everything Madison Avenue doesn't want you to know.

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About the Author:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

From Publishers Weekly:

After 30 years of agency experience with Madison Avenue firms like Ogilvy and Mather and Young and Rubicam, Parker, who is known for his advertising blogs "AdScam.com" and "AdHurl.com," offers this friendly, informative guide to advertising for small businesses. After outlining how to focus your advertising on your business's strengths, find your unique selling point and budget appropriately, Parker devotes a chapter each to print, television and new media ad strategies. In the final sections, he discusses how to hire freelancers and agencies, and how to track results. Resources and a glossary round out the book. Beginners will find more useful ideas than an established small business person, though his insider tips (e.g., a list of "Dumb Things You Should Avoid" when advertising, such as "trying to associate yourself with things that have no relevance to what you do") can be very insightful. (Jan.)
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