Direct Response Advertising Made Easy

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9781599180465: Direct Response Advertising Made Easy
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Double Your Ad Campaign Results!

Successful direct-response advertising persuades its target audience to act immediately. In this insider tutorial, award-winning copywriter Roscoe Barnes III divulges the tricks of the trade of crafting effective, hard-hitting ads that generate leads, increase store traffic, make direct sales and pull orders.

Action-oriented advice covers:

  • The 18 most common mistakes in advertising
  • 18 ways to create copy that induces response
  • 16 ways to stop prospects in their tracks
  • 20 great ideas to increase visibility

Double the response of your next advertising campaign and give an immediate lift to your bottom line.

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Entrepreneur Press; Roscoe Barnes III
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