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Jay Conrad Levinson is the father of Guerrilla Marketing, the bestselling marketing series in history, selling more than 14 million copies worldwide. He is the chairman of Guerrilla Marketing International. Alfred
J. Lautenslager is an award-winning marketing/PR consultant, direct mail promotion specialist, bestselling author, speaker, and entrepreneur. He is the principal of Market For Profits and former president and owner of The Ink Well.
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