The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy (StartUp Series)

4 avg rating
( 7 ratings by Goodreads )
 
9781599183930: The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy (StartUp Series)
View all copies of this ISBN edition:
 
 

Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including: Chase, JetBlue,Verizon, Subway, Starbucks, Nordstrom, Wegman's, T.G.I. Friday's, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Men's Wearhouse. He provides a comprehensive 6-point initial launch plan plus strategy essentials including employee and company introductions to loyalty. In addition, you'll learn how to incorporate loyalty initiatives into your marketing plans and budgets and identify WOW factors to set your business apart from your competitors.

"synopsis" may belong to another edition of this title.

About the Author:

Author Profile
Roger L. Brooks is a respected loyalty strategist with more than 15 years of experience in developing, supporting, and implementing customer loyalty and rewards programs. He has worked with esteemed companies such as GE Capital, Sam's Club, Chase Universal MasterCard, and Mirabito Fuel Group, and he currently serves as the vice president of loyalty marketing for ValueCentrics Marketing Group, Inc. (VCMG), managing growth for existing clients including GE Money, SAKS FIFTH AVENUE, and Fidelity National Information Services. A valued voice in his field, Brooks is a contributing writer to a variety of industry trade magazines including Loyalty Management, NACS Magazine, Convenience Store News and CSP Magazine, as well as publisher of weekly ezine Everywhere Loyalty, subscribed to by more than 10,000 business executives.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

BROOKS
ISBN 10: 1599183935 ISBN 13: 9781599183930
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Condition: New. Brand New. Seller Inventory # 1599183935

More information about this seller | Contact this seller

Buy New
US$ 11.37
Convert currency

Add to Basket

Shipping: US$ 3.60
Within U.S.A.
Destination, rates & speeds

2.

Brooks, Roger
ISBN 10: 1599183935 ISBN 13: 9781599183930
New Quantity Available: 1
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2010. HRD. Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Seller Inventory # IB-9781599183930

More information about this seller | Contact this seller

Buy New
US$ 11.03
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

3.

Brooks, Roger L.
Published by Entrepreneur Press
ISBN 10: 1599183935 ISBN 13: 9781599183930
New Hardcover Quantity Available: 1
Seller:
Qwestbooks COM LLC
(Bensalem, PA, U.S.A.)
Rating
[?]

Book Description Entrepreneur Press. Hardcover. Condition: New. 1599183935. Seller Inventory # Z1599183935ZN

More information about this seller | Contact this seller

Buy New
US$ 16.32
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

4.

Brooks, Roger L.
Published by Entrepreneur Press
ISBN 10: 1599183935 ISBN 13: 9781599183930
New Hardcover Quantity Available: 1
Seller:
Best Bates
(Bensalem, PA, U.S.A.)
Rating
[?]

Book Description Entrepreneur Press. Hardcover. Condition: New. 1599183935. Seller Inventory # Z1599183935ZN

More information about this seller | Contact this seller

Buy New
US$ 16.32
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

5.

Brooks, Roger L.
Published by Entrepreneur Press
ISBN 10: 1599183935 ISBN 13: 9781599183930
New Hardcover Quantity Available: 1
Seller:
Bookhouse COM LLC
(Philadelphia, PA, U.S.A.)
Rating
[?]

Book Description Entrepreneur Press. Hardcover. Condition: New. 1599183935. Seller Inventory # Z1599183935ZN

More information about this seller | Contact this seller

Buy New
US$ 16.32
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

6.

Brooks, Roger L.
Published by Entrepreneur Press
ISBN 10: 1599183935 ISBN 13: 9781599183930
New Hardcover Quantity Available: 1
Seller:
BookShop4U
(PHILADELPHIA, PA, U.S.A.)
Rating
[?]

Book Description Entrepreneur Press. Hardcover. Condition: New. 1599183935. Seller Inventory # Z1599183935ZN

More information about this seller | Contact this seller

Buy New
US$ 16.32
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

7.

Brooks, Roger L.
Published by Entrepreneur Press
ISBN 10: 1599183935 ISBN 13: 9781599183930
New Hardcover Quantity Available: 1
Seller:
Mega Buzz
(Bensalem, PA, U.S.A.)
Rating
[?]

Book Description Entrepreneur Press. Hardcover. Condition: New. 1599183935. Seller Inventory # Z1599183935ZN

More information about this seller | Contact this seller

Buy New
US$ 16.32
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

8.

Brooks, Roger L.
Published by Entrepreneur Press
ISBN 10: 1599183935 ISBN 13: 9781599183930
New Hardcover Quantity Available: 1
Seller:
Booklot COM LLC
(Philadelphia, PA, U.S.A.)
Rating
[?]

Book Description Entrepreneur Press. Hardcover. Condition: New. 1599183935. Seller Inventory # Z1599183935ZN

More information about this seller | Contact this seller

Buy New
US$ 16.32
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

9.

Brooks, Roger L.
Published by Entrepreneur Press
ISBN 10: 1599183935 ISBN 13: 9781599183930
New Hardcover Quantity Available: 1
Seller:
Vital Products COM LLC
(Southampton, PA, U.S.A.)
Rating
[?]

Book Description Entrepreneur Press. Hardcover. Condition: New. 1599183935. Seller Inventory # Z1599183935ZN

More information about this seller | Contact this seller

Buy New
US$ 16.32
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

10.

Roger Brooks
Published by Entrepreneur Press, United States (2010)
ISBN 10: 1599183935 ISBN 13: 9781599183930
New Hardcover Quantity Available: 1
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Entrepreneur Press, United States, 2010. Hardback. Condition: New. Language: English . Brand New Book. Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including: Chase, JetBlue,Verizon, Subway, Starbucks, Nordstrom, Wegman s, T.G.I. Friday s, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Men s Wearhouse. He provides a comprehensive 6-point initial launch plan plus strategy essentials including employee and company introductions to loyalty. In addition, you ll learn how to incorporate loyalty initiatives into your marketing plans and budgets and identify WOW factors to set your business apart from your competitors. Seller Inventory # AAC9781599183930

More information about this seller | Contact this seller

Buy New
US$ 16.72
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book