The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign - Softcover

Simpson, Craig; Kennedy, Dan S.

Softcover

ISBN 10: 1599185180 ISBN 13: 9781599185187

Publisher: Entrepreneur Press, 2014

Synopsis

Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now)
Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.

About this title

From the Inside Flap

FACT: MORE COMMERCE AND WEALTH IS CREATED BY DIRECT MAIL THAN BY ANY OTHER MEDIA (true before the internet and true now)

Direct mail marketing specialist Craig Simpson, joined by millionaire maker Dan Kennedy, unleashes eye-opening facts about the power of direct mail, including this: IT PAYS. Benefiting from their combined 30 years in direct marketing, Simpson and Kennedy reveal how to build a powerful, results-generating campaign that literally pushes the envelope to get you 10X more business and sales.

About the Author

Craig Simpson is the owner of Simpson Direct, Inc., a direct marketing firm based in Oregon. Since beginning his career in direct mail nearly 20 years ago, he has managed thousands of direct mail campaigns, helping to gross hundreds of millions in revenue for his clients. His direct marketing company sends out nearly 300 mailings per year for his private clients. He works in practically every industry, marketing everything from courses on the benefits of drinking water, to technical software, retail stores, real estate investment, financial services, health products, diet programs, insurance, and even wholesale clothing. He lives in Grants Pass, OR. Dan S. Kennedy is a strategic advisor, consultant, business coach and editor of six business newsletters, and he directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth. He lives in Phoenix, AZ.

About this edition

• Publisher: Entrepreneur Press
• Publication date: 2014
• ISBN 10: 1599185180
• ISBN 13: 9781599185187
• Binding: Paperback
• Number of pages: 228