Items related to No B.S. Guide to Brand-Building by Direct Response:...
No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It - Softcover
Book 8 of 20: No B.S.
Synopsis
Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality.YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING. NOT PURCHASED OUTRIGHT.
Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power. It's about getting a highly valuable brand, FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand and customers who believe in, promote and buy your brand."synopsis" may belong to another edition of this title.
About the Author
FORREST WALDEN is the Founder & CEO of Iron Tribe Fitness, the fastest growing, limited-membership, group fitness franchise in North America. Recognized by Entrepreneur, The Wall Street Journal and CRM Magazine, his model has captivated the business world with its uncompromising vision, operational excellence, lightning-fast growth and commitment to giving back.
Fitness is in Walden’s blood. A former Auburn University cheerleader, he’s made fitness a career since 1996. After organically gaining 30 pounds of muscle in college, others starting asking him how to get into shape. Before he knew it, he was in the personal training industry. He learned his craft as a franchisee of Fitness Together operating the top performing studios in the country. He then sold those locations to become a three-state area director. He grew his territory to 55 studios before selling the business.
In 2007, after finding no fitness facility that would allow the type of exercises he wanted to do, he purchased some equipment and converted his 400-ft.2 garage into a gym. A small group of his friends starting working out together. With amazing results and more fun than any other workout routine in their lives, Walden soon ran out of room. He knew the concept could scale and transform even more lives.
Walden founded Iron Tribe Fitness in 2010 with its first location in Homewood, a suburb of Birmingham, AL. It set growth records in the micro gym industry rocketing to 200 clients in six months and reaching its capacity at the 8-month mark. As of this printing, Iron Tribe has grown to six corporate gyms with nearly 60 franchise territories sold from Naples to Denver.
Dan S. Kennedy is the provocative, truth-telling author of the popular No B.S. book series, a serial, successful, multi millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size. He influences over 1-million independent business owners annually through his newsletters, tele-coaching programs, local chapters and Kennedy Study Group meetings in over 100 cities, and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, OH.
From the Back Cover
BUILD YOUR BRAND TRIBE. DON'T BUY IT.
Millionaire maker Dan S. Kennedy, joined by successful franchisor Forrest Walden and brand strategist Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality—YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING—NOT PURCHASED OUTRIGHT.
Kennedy and his co-authors don’t offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won’t learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn’t about buying brand power. It’s about getting a highly valuable brand—FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn’t pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe— customers who believe in, promote and buy your brand.
Learn how to:
• Sell to customers to build the brand (DON’T build the brand to sell to customers)
• Direct the relationships between Front-End ROI, Back-End ROI and your brand
• Acquire and leverage the hands-down best lead generation tool: Referrals
• Avoid giant audiences and determine who the right audiences are (hint: those ready to do business with you)
• Merge, integrate and cross-breed direct response with a brand message
• Make your brand about a movement—Stop marketing to customers and start involving them
Discover the principles behind powerhouse brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe–customers who believe in, promote, and buy your brand.
Millionaire maker Dan S. Kennedy, joined by successful franchisor Forrest Walden and brand strategist Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality—YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING—NOT PURCHASED OUTRIGHT.
Kennedy and his co-authors don’t offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won’t learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn’t about buying brand power. It’s about getting a highly valuable brand—FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn’t pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe— customers who believe in, promote and buy your brand.
Learn how to:
• Sell to customers to build the brand (DON’T build the brand to sell to customers)
• Direct the relationships between Front-End ROI, Back-End ROI and your brand
• Acquire and leverage the hands-down best lead generation tool: Referrals
• Avoid giant audiences and determine who the right audiences are (hint: those ready to do business with you)
• Merge, integrate and cross-breed direct response with a brand message
• Make your brand about a movement—Stop marketing to customers and start involving them
Discover the principles behind powerhouse brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe–customers who believe in, promote, and buy your brand.
From the Inside Flap
BUILD YOUR BRAND TRIBE. DON'T BUY IT.
Millionaire maker Dan S. Kennedy, joined by successful franchisor Forrest Walden and brand strategist Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING--NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power. It's about getting a highly valuable brand--FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe-- customers who believe in, promote and buy your brand. Learn how to: - Sell to customers to build the brand (DON'T build the brand to sell to customers)- Direct the relationships between Front-End ROI, Back-End ROI and your brand
- Acquire and leverage the hands-down best lead generation tool: Referrals
- Avoid giant audiences and determine who the right audiences are (hint: those ready to do business with you)
- Merge, integrate and cross-breed direct response with a brand message
- Make your brand about a movement--Stop marketing to customers and start involving them Discover the principles behind powerhouse brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe-customers who believe in, promote, and buy your brand.
Excerpt. © Reprinted by permission. All rights reserved.
"About this title" may belong to another edition of this title.
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