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"If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth―as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S.' blessing."
―Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.
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