Items related to Value Acceleration: The Secrets To Building An Unbeatable...
Synopsis
'Value Acceleration' teaches top level executives how to leverage 20th century accomplishments into 21st century competitive advantage. This book shows where the source of competitive advantage now lies, and how you can achieve it in your company. 'Value Acceleration' reveals the ideas that now underline competitive advantage, and how to use them to your advantage. This book discusses three central ideas: The crucial need for process management in marketing; The first comprehensive, over-arching, and hierarchical process model of the entire marketing function; Specific and time-proven principles by which your marketing process is best managed for effectiveness and efficiency."synopsis" may belong to another edition of this title.
About the Author
Mitchell Goozé is the president and founder of Customer Manufacturing Group. A seasoned general manager, he has headed divisions of large corporations and has served as CEO of several independent firms, always focusing the company strategy on the most important person in business . . . the customer.
Ralph Mroz is a noted proponent of the concept of converting marketing functions to a hierarchical process that is stable and repeatable, and integrates seamlessly with Product Development and Sales. His article, "The Synchronous Marketing Process" (May, 1998, Industrial Marketing Management) was the first to describe in detail an over-arching, consistent and measurable marketing process.
"About this title" may belong to another edition of this title.
- PublisherAdvantage Media Group
- Publication date2018
- ISBN 10 1599323060
- ISBN 13 9781599323060
- BindingPaperback
- LanguageEnglish
- Number of pages189
Search results for Value Acceleration: The Secrets To Building An Unbeatable...
Stock Image
Value Acceleration: The secrets to building an unbeatable competitive advantage
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00042260975
Quantity: 2 available
Stock Image
Value Acceleration: The secrets to building an unbeatable competitive advantage
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00046564047
Quantity: 1 available
Stock Image
Value Acceleration: The secrets to building an unbeatable competitive advantage
Seller: St Vincent de Paul of Lane County, Eugene, OR, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Paperback This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly. Seller Inventory # E-04-4932
Quantity: 1 available
Stock Image
Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.75. Seller Inventory # G1599323060I3N00
Quantity: 1 available
Stock Image
Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.75. Seller Inventory # G1599323060I4N00
Quantity: 1 available
Stock Image
Value Acceleration: The secrets to building an unbeatable competitive advantage
Seller: Integrity Books Corp., Mayfield Heights, OH, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. Seller Inventory # mon0000027896
Quantity: 1 available
Stock Image
Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Brand New. 192 pages. 9.00x6.00x0.41 inches. In Stock. Seller Inventory # 1599323060
Quantity: 1 available