The Growth Gears: Using A Market-Based Framework To Drive Business Success - Hardcover

Saxby, Art; Hayes, Pete

Hardcover

ISBN 10: 1599325896 ISBN 13: 9781599325897

Publisher: Advantage Books, 2016

Synopsis

WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING?
Are you running a highly successful company that just doesn’t seem to be growing? You may be so operationally focused that you’ve ignored one of the most important aspects of an expanding business—working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization.
This book provides a simple framework as well as tools and action steps for identifying and adding these “gears” to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: • Determine if your business is operationally oriented or market oriented • Identify opportunities for business growth • Understand why marketing execution is sometimes not effective • Assure ongoing market relevance • Increase the returns on your marketing programs
Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!

About this title

About the Author

Art Saxby and Pete Hayes are co-principals of ChiefOutsiders, LLC, a national management consulting practice that has now served over 500 businesses by providing a part-timemarketing executive to help small and midsizedcompanies accelerate their growth. Their "Tribe" of over 50 Chief Marketing Officers spans experience in every industry, and has contributed to their recognition in the Inc. 5000 for four years running.

From the Back Cover

WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING?
Are you running a highly successful company that just doesn’t seem to be growing? You may be so operationally focused that you’ve ignored one of the most important aspects of an expanding business—working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization.
This book provides a simple framework as well as tools and action steps for identifying and adding these “gears” to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: • Determine if your business is operationally oriented or market oriented • Identify opportunities for business growth • Understand why marketing execution is sometimes not effective • Assure ongoing market relevance • Increase the returns on your marketing programs
Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!

Edition details

• Publisher: Advantage Books
• Publication date: 2016
• Language: English
• ISBN 10: 1599325896
• ISBN 13: 9781599325897
• Binding: Hardcover
• Number of pages: 228