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Uncopyable: How to Create an Unfair Advantage over Your Competition - Hardcover
Book 1 of 4: Marketing and Sales Brand-Building Strategies that Work
Synopsis
What separates average businesses from extraordinarily successful ones?
Better product? Nope. Your competitor will rapidly reverse-engineer your "secret
sauce" and get their "better-than-you" version on the market faster
than you can say "Usain Bolt."
Better customer service? Guess what? All of your competitors say they provide the
best customer service. It's a wishy washy phrase . . . a vague generality with no meaningful specific.
Better pricing? You're kidding, right? The company that lives on price dies on price.
More harsh reality: Almost all industries today struggle with the
increasing commoditization of their products and services, putting
considerable pressure on prices and margins, leading to fiercer
competition.
The Solution?
You must create an Uncopyable Attachment with your customers.
They must see you as not only delivering a superior product but
also as a high-value relationship they simply cannot get anywhere else.
also as a high-value relationship they simply cannot get anywhere else.
In Uncopyable, Steve Miller compellingly argues that new
advantage isn't found by going "outside the box"―you must actually build
your own box. Uncopyable will guide you to achieving an unfair
and enduring competitive advantage.
advantage isn't found by going "outside the box"―you must actually build
your own box. Uncopyable will guide you to achieving an unfair
and enduring competitive advantage.
"synopsis" may belong to another edition of this title.
About the Author
Meetings & Conventions Magazine calls Steve Miller the Idea Man for his nontraditional, no-spin approach to marketing and branding.
Steve calls himself Kelly's Dad. That's who he is. His business title is Marketing Gunslinger. He helps businesses grow by achieving Uncopyable Superiority.
Since founding The Adventure LLC in 1984, Steve's consulting clientshave ranged from entrepreneurs to Fortune 100 corporations, including Proctor & Gamble, Greystar Real Estate, Caterpillar, Starbucks, Philips Electronics, and Coca-Cola. He's also consulted for North America's largest exhibitions, including AEM's CONEXPO-CON/AGG, the International Manufacturing Technology Show, the International Home & Housewares Show, the Work Truck Show, and the Sweets & Snacks Expo.
Steve has presented over 1500 speeches and workshops aroundthe world in 126 different industries, including the prestigious TEDConference.
Besides his seven books, Steve has written for and been featured inover 250 publications, including Fast Company, Business Week, Fortune,Wall Street Journal, Washington Post, and Highlights for Children.(Okay, he made that last one up.)
Learn more about Steve at UncopyableTheBook.com.
Follow on Twitter: @SteveAMiller
From the Back Cover
Praise For Uncopyable
Everyone wants a competitive advantage, but not everyone knows how to do it. UNCOPYABLE changes that by providing practical strategies and tools explained using contemporary examples and intriguing stories. Read it to get the edge over your competition.
-- Mark Sanborn
Author of the bestselling book, The Fred Factor
Steve Miller is the master of marketing and a legend in the consulting world. In UNCOPYABLE he argues successfully whatit takes to be extraordinary in the ever-changing, highly competitive global sphere.
-- Nido R. Qubein
President
High Point University
Real innovation is hard. I've spent four decades fighting to move business owners past the 'marketing incest' that occurs when they are competition centric in their thinking. And it is about thinking before it can be about anything else -- including growth, sustainability, profit. In UNCOPYABLE, Steve provides a clear challenge to the way a person presently thinks about his business. Now that copycatting occurs at the speed of light and classic price and profit protections are disintegrating, what Steve describes as the Uncopyable Mindset is more vital than ever."
-- Dan S. Kennedy, direct marketing strategist/copywriter, author of the No B.S. series, including No B.S. Price Strategy, NoBSBooks.com
If you have any responsibility for sales and marketing in your organization, you owe it to yourself to seek Steve out.He's provided us with clear, actionable marketing steps and ideas resulting in a 56% increase in subscription revenue. UNCOPYABLEis a whole new way of thinking about marketing in a competitive world that puts the reader on the road to dominance.
-- Pete Harris
Co-Owner, Incisive Computing Solutions, LLC
Notso long ago, if you had great marketing or spectacular customer service or cheap web traffic or some other slight edge, you were reasonably secure against competition. Today, however, they're drilling subterranean tunnels and infiltrating your basement even as we speak. You need a substantial edge. Steve Miller has applied his mind to the question of how you can become UNCOPYABLE.
-- Perry Marshall
Author, 80/20 Sales & Marketing, Ultimate Guide to Google Adwords, and Evolution 2.0
If anyone has the right to teach us how to be UNCOPYABLE, it's Steve Miller. He has modeled the strategies in his breakthrough book formore than 25 years. He goes beyond branding and innovation, which, though valuable - always leave us competing. World class is good, World class and Uncopyable is better! This book gives you both "whats" and "how-tos".
-- Bob Pike CPLP Fellow, CSP, CPAE
Founder/Chairman - P3 Associates, LLC
Founder/Editor - Training and Performance Forum
Miller is a marketing guru who teaches practical, common sense lessons to help you stand out, give you a competitive advantage and help make you... UNCOPYABLE!
-- Shep Hyken, CSP, CPAE
Author of the bestselling book, The Amazement Revolution
I love books that disturb conventional thinking. Steve Miller nails the pivotal, counterintuitive point about achieving sustainable success--Don't compete, be uncopyable. UNCOPYABLE is a must-read for small business owners who want to avoid the typical pitfalls, and emerge as a game-changer business to be reckoned with.-- Art Turock, Elite Performance Game-Changer, Author, Competent is Not an Option
"About this title" may belong to another edition of this title.
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Uncopyable: How To Create An Unfair Advantage Over Your Competition
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Hardback. Condition: Very Good. What separates average businesses from extraordinarily successful ones? Better product? Your competitor will rapidly reverse-engineer your secret sauce and get their better-thanyours version on the market faster than you can say Usain Bolt. Better customer service? All of your competitors say they provide the best customer service. It's a wishywashy phrase . . . a vague generality meaning nothing. Better pricing? You're kidding, right? The company that lives on price will die on price. More harsh reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition. The Solution? You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going outside the box--you must build your own box. Let Uncopyable serve as your guide to achieving an unfair and enduring competitive advantage. Seller Inventory # 00097859095
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Uncopyable: How To Create An Unfair Advantage Over Your Competition
Published by
Advantage Media Group (edition ), 2017
ISBN 10: 1599327872
ISBN 13: 9781599327877
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Uncopyable: How To Create An Unfair Advantage Over Your Competition
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Hardback. Condition: Very Good. What separates average businesses from extraordinarily successful ones? Better product? Your competitor will rapidly reverse-engineer your secret sauce and get their better-thanyours version on the market faster than you can say Usain Bolt. Better customer service? All of your competitors say they provide the best customer service. It's a wishywashy phrase . . . a vague generality meaning nothing. Better pricing? You're kidding, right? The company that lives on price will die on price. More harsh reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition. The Solution? You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going outside the box--you must build your own box. Let Uncopyable serve as your guide to achieving an unfair and enduring competitive advantage. Seller Inventory # CIN1599327872VG
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Uncopyable : How to Create an Unfair Advantage over Your Competition
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