Generation Y and the New Rules of Management - Softcover

Mark Murphy

9781600132834: Generation Y and the New Rules of Management

Softcover

ISBN 10: 1600132839 ISBN 13: 9781600132834

Publisher: Insight Publishing, 2008

Generation Y has vastly different demands, expectations, and motivations than the generations that came before them. The old rules of management are no longer effective, and the best leaders are embracing the change. They're focused on finding out what makes Generation Y tick and creating a new set of rules to attract, retain, manage, and motivate this new generation of talent.

Leadership IQ has taught the techniques behind Generation Y and the New Rules of Management to thousands of companies around the world through our seminars and webinars. We've seen individual leaders and entire organizations transform the approach they take with their Generation Y employees to achieve remarkable results in very little time. And now, with the specific management techniques outlined in this book, you can too.

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About the Author:

MARK MURPHY is the Chairman and CEO of Leadership IQ, a top-rated management training company whose clients include Microsoft, IBM, GE, Mastercard, Merck, AstraZeneca, MD Anderson Cancer Center, and hundreds more. Mark s groundbreaking management work has appeared in Fortune, Forbes, Business Week, Investor s Business Daily, The Washington Post, The Los Angeles Times, and many more. He has also appeared on ABC s 20/20, CBS News, Fox Business News, and NPR.

ANDREA BURGIO-MURPHY, PH.D. is Vice-Chairman of Leadership IQ. A well-known clinical psychologist, Dr. Murphy has also served as adjunct faculty at George Washington University and has presented to more than a hundred groups in corporate, academic, and private settings.

Review:

The Murphys offer us specific and practical guidance that we can immediately deploy as business leaders charged with building great companies. Put simply, no company can afford to ignore the metric that 70 million Gen Y workers are entering the workforce. Are your company s managers ready? --Sarah R. Weltscheff
KV Pharmaceutical Comany
Senior Vice President, Human Resouce Management & Corporate Communications

The Murphys have created a road map for those of us who struggle with understanding the best way to interact with and motivate the Gen Y-ers in the workplace. Their use of realistic examples helps make the points resonate such that they can be applied immediately. They apply examples and deliver explanations as to why this generation behaves as they do. I find myself inspired to hire more Gen Y-ers so I can fully apply the principles set forth in this book. This book is a great tool to keep handy when confronted with challenges that will occur as more Gen Y-ers enter the workforce. --Laura Christiansen
VTech Communications Inc.
Vice President Human Resources

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