Guerrilla Street Team Guide: Helping Teamers and Business People Alike Utilize Guerrilla Marketing Strategies on the Grassroots Level to Reach People ... Advertising (Guerilla Marketing Press) - Softcover

Levinson, Jay Conrad; Lovejoy, Brad

Softcover

ISBN 10: 1600373925 ISBN 13: 9781600373923

Publisher: Morgan James Publishing, 2008

Synopsis

Attn: Independent bands and record labels; festival and concert promoters; theatre and publishing companies; retailers and service providers Guerrilla Street Team Marketing can boost sales and improve the market visibility of any band, business, service or product! Learn how to: *Develop a Guerrilla Street Team Marketing Strategy and Calendar *Recruit, train and motivate street team members *Design effective newsletters and street team invitations *Maximize promotional materials' effectiveness *Research your target demographics *Set budgets and measure success *Refine your image and sales goals The music industry is becoming more accessible by the minute and grassroots marketing is one of the only ways beginning artists can gain a presence in the marketplace. In addition to the music industry, the same tactics that work for bands will work for any business!

About this title

About the Author:

Jay Conrad Levinson is the author of the best-selling marketing series in history, ""Guerrilla Marketing,"" plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.

About this edition

• Publisher: Morgan James Publishing
• Publication date: 2008
• ISBN 10: 1600373925
• ISBN 13: 9781600373923
• Binding: Paperback
• Number of pages: 110