Cadence: A Tale of Fast Business Growth - Softcover

Williams, Pete

Softcover

ISBN 10: 1600379702 ISBN 13: 9781600379703

Publisher: Morgan James Publishing, 2018

Synopsis

BEST BUSINESS BOOK: 2018 INTERNATIONAL BUSINESS AWARDS
GOLD MEDAL WINNER: 2018 NON-FICTION BOOK AWARDS
SILVER MEDAL WINNER: 2018 AXIOM BUSINESS BOOK AWARDS
BRONZE MEDAL WINNER: 2018 AMERICAN BUSINESS AWARDS
WINNER [BUSINESS]: 2018 INDEPENDENT PRESS AWARD

Cadence is a parable of a business owner and triathlon coach named JJ who left his stable job as a teacher to fulfill his dream of becoming an entrepreneur. Unfortunately, two years after opening his bike shop, JJ finds himself in a place that is all too familiar to most business owners―struggling to stay afloat.

That all changes, fast, when an athlete he coaches teaches him how to turn the store's profitability around with seven key "10% Wins." Cadence uniquely communicates entrepreneur and advisor Pete Williams's "7 Levers" approach to business growth through the vehicle of a story. 

Instead of offering a list of do's and don'ts for business success, Cadence imparts wisdom by inviting readers on a journey into the lives of two characters who each have something valuable to teach the other. 

Through the use of down-to-earth dialogue and realistic business challenges, readers will immediately be pulled into the story of JJ and Charlie, and how they each learn to hit their stride and turn profitability around.

About this title

About the Author

Pete Williams is an entrepreneur, advisor, and marketer from Melbourne, Australia. A Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program and A Small Business ICON Recipient and Australian Business Award Winner for Marketing Excellence, he is the co-founder of numerous businesses across varying industries, from telecommunications services to eCommerce. FORBES recently said Pete is “One entrepreneur today that every marketer should be modelling,” whilst INC describes him as “a savvy marketing strategist.”

From the Back Cover

Grow your business. Hit your stride.

Every day across the globe, more than 27 million small business owners open their doors and feel instant overwhelm and confusion. They experience this silent panic because most have absolutely no idea what they need to do each day to grow their business profits. Usually, they try to solve this problem by working longer hours, investing in courses to improve their skills, iterating their product over and over, or chasing the latest marketing trend. Some may even just stick their heads in the sand because the thought of dealing with the problem is too overwhelming and they don't know where to begin.

Here's where the irony comes in and the magic happens.

Sometimes the most effective business strategies don't require radical overhauls, strategic switches, or huge transformations. They simply involve tweaking what you're already doing and riding the momentum of a few "10% Wins".

Told through a captivating story, Cadence provides a framework, known as "The 7 Levers", and an action plan you can cycle through to exponentially grow your profits by achieving small, key wins in these seven areas-these are the 10% Wins.

It's time to work smarter, not harder. By the end of this book you'll have all the tools you need to transform your business and find your own sense of rhythm--your own cadence--for the journey.

Edition details

• Publisher: Morgan James Publishing
• Publication date: 2018
• Language: English
• ISBN 10: 1600379702
• ISBN 13: 9781600379703
• Binding: Paperback
• Number of pages: 176