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IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients & other Decision Makers - Softcover
Synopsis
Don't let your creative ideas get picked apart and put down!
If you're like most creative people, chances are high that you've had your share of ideas rejected by clients or decision makers. While we sometimes make the mistake of believing ideas should sell themselves, the fact is that the better and bolder the idea, the more it needs selling. This book contains powerful techniques to help you sell your ideas to those with approval power. You'll find tips from designers, writers, marketers and other creative professionals, along with meaty advice from selling and branding gurus. In no time, you'll be able to convince those who hold the purse strings that your ideas are worth pursuing and investing in.
"Designers have a little known secret: Designing something is the easy part, getting others, specifically clients, to embrace that design is the real hard part. Harrison has put together dozens of tips that, if applied correctly, independently or in unison, will help you get those great design ideas approved."
—Armin Vit and Bryony Gomez-Palacio, authors of Graphic Design, Referenced
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About the Author
Sam Harrison has more than 20 years of diverse and successful experience in creative roles, including product innovation, branding, advertising, public relations, direct marketing and event planning. He was also a senior vice president with an S&P 500 firm and has worked with clients and affiliates such as Major League Baseball, NFL, Hallmark, Hasbro, American Express and more. Currently he is a professional speaker and workshop leader for firms, associations and conferences throughout North America and beyond. He is also an instructor at Portfolio Center, a graduated studies program specializing in creative brand communications. He lives in Atlanta, Georgia.
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IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients & other Decision Makers
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IdeaSelling : Successfully Pitch Your Creative Ideas to Bosses, Clients and Other Decision Makers
Published by
Adams Media Corporation, 2010
ISBN 10: 1600616690
ISBN 13: 9781600616693
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