How to Open and Operate a Financially Successful Coffee, Espresso and Tea Shop with Companion CD-ROM Revised 2nd Edition

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9781601389053: How to Open and Operate a Financially Successful Coffee, Espresso and Tea Shop with Companion CD-ROM Revised 2nd Edition
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  • This complete manual will arm you with everything you need to run your coffee business including sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; sample floor plans, diagrams, and layouts; and dozens of other valuable, time-saving tools of the trade that no coffee entrepreneur should be without.
  • Learn how to draw up a winning business plan, how to buy and sell a coffee shop, profitable menu planning, successful kitchen and beverage management, equipment layout and planning, and food safety.
  • Find out how to set up computer systems to save time and money, hire and keep a qualified professional staff, manage and train employees, and generate high profile public relations and publicity.
  • Discover sales and marketing techniques, low-cost internal marketing ideas, how to keep bringing customers back, and low- and no-cost ways to satisfy customers and build sales.
In this book you will learn the basics of everything you need to know about running your business, including accounting and bookkeeping procedures, auditing, IRS tip reporting requirements, basic cost-control systems, successful budgeting and profit planning development, pricing formulas, and legal concerns, as well as thousands of valuable tips and useful guidelines.

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About the Author:

Douglas R. Brown is a best selling author and publisher of computer software and books specific to the food service industry. His extensive background and years of service in the food service industry provides the practical insight into the business so desperately needed in the highly volatile food service industry.

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