Web Content Rx is a hands-on primer that shows anyone--even technical novice--show to write high-quality, keyword-laden, search engine optimized Web content. Based on the latest research on how people read the Web, it also includes numerous tips, tricks, and techniques on writing a blog, training, and creating an audio or video podcast.
This must-have reference is for anyone working on the Web. Webmasters can avoid losing projects for lack of content. Business people can now create effective, readily understood Web content about their services or products. eBay sellers can create powerful online advertisements and photograph your products to maximize their appeal. Technical writers, and those who write for industry, will appreciate the extensive safety-related material.
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WAYNE ENGLISH is the author of When Social Networking Fails: Nine Steps to Social Networking Success; Finding A Job Using the Web, Search Engines, and Social Networking; and Triumph And Tragedy: Seven Short Stories. Wayne lectures on writing, publishing, and marketing at writer's groups.
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