Synopsis
'Value Acceleration' teaches top level executives how to leverage 20th century accomplishments into 21st century competitive advantage. This book shows where the source of competitive advantage now lies, and how you can achieve it in your company. 'Value Acceleration' reveals the ideas that now underline competitive advantage, and how to use them to your advantage. This book discusses three central ideas: The crucial need for process management in marketing; The first comprehensive, over-arching, and hierarchical process model of the entire marketing function; Specific and time-proven principles by which your marketing process is best managed for effectiveness and efficiency.
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About the Author
Mitchell Gooze is a experienced general manager with operating experience in the high technology and consumer products industries.
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Value Acceleration : The Secrets to Building an Unbeatable Competitive Advantage
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Value Acceleration : The Secrets to Building an Unbeatable Competitive Advantage
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 41758830-6
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Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1601940041I4N00
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Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage
Seller: Sigrun Wuertele buchgenie_de, Altenburg, Germany
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Condition: Gut - gebraucht. Gebundene Ausgabe 176 pages. Guter Zustand, ohne Namenseintrag Zustand: 3, Gut - gebraucht, Gebundene Ausgabe ELEVATE , 2007-01-15 176, Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage, Gooze, Mitchell. Seller Inventory # BU278550
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Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage
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Condition: Good. Good condition. No Dust Jacket A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # V03OS-00083