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Corporate Entrepreneurship provides a thorough review of the literature on this topic and presents a model based on this literature. Corporate entrepreneurship (CE) is increasingly being recognized as a legitimate path to high levels of organizational performance. CE has been promoted in organizations for many reasons including as a growth strategy, to increase profitability, for strategic renewal, innovation, international success, and to develop competitive advantage. Despite the potential positive effects of CE, the theoretical and empirical knowledge about CE and the entrepreneurial behavior on which it is based require greater attention. While there is a broadly held belief in the need for and value of entrepreneurial action on the part of established organizations, much remains to be revealed about how CE strategy is enacted in organizational settings. Corporate Entrepreneurship presents a model of CE based on the extant literature and research. It reviews the empirical and conceptual research that substantiates the many components of the model and describes a corporate entrepreneurship strategy based on that model.
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Dr. Michael H. Morris holds the N. Malone Mitchell Chair in Entrepreneurship at Oklahoma State University and is head of the university's School of Entrepreneurship. Dr. Morris formerly held the Chris J. Witting Chair in Entrepreneurship in the Whitman School of Management at Syracuse University. In addition, he has led entrepreneurship programs that have been ranked consistently among the top ten by U.S. News and World Report, Fortune Small Business, and the Princeton Review/Entrepreneur Magazine. A widely published author and researcher, Dr. Morris has written seven books and more than 100 peer-reviewed academic articles.
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- PublisherNow Publishers
- Publication date2007
- ISBN 10 1601980221
- ISBN 13 9781601980229
- BindingPaperback
- Number of pages68
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Corporate Entrepreneurship provides a thorough review of the literature on this topic and presents a model based on this literature. Corporate entrepreneurship (CE) is increasingly being recognized as a legitimate path to high levels of organizational performance. CE has been promoted in organizations for many reasons including as a growth strategy, to increase profitability, for strategic renewal, innovation, international success, and to develop competitive advantage. Despite the potential positive effects of CE, the theoretical and empirical knowledge about CE and the entrepreneurial behavior on which it is based require greater attention. While there is a broadly held belief in the need for and value of entrepreneurial action on the part of established organizations, much remains to be revealed about how CE strategy is enacted in organizational settings. Corporate Entrepreneurship presents a model of CE based on the extant literature and research. It reviews the empirical and conceptual research that substantiates the many components of the model and describes a corporate entrepreneurship strategy based on that model. Seller Inventory # 9781601980229
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. InhaltsverzeichnisIntroduction Concept of Corporate Entrepreneurship Corporate Entrepreneurship Process Conclusion ReferencesKlappentextrnrnCorporate Entrepreneurship provides a thorough review of the literature o. Seller Inventory # 448142367
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