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Is Food Marketing Making Us Fat?: A Multi-Disciplinary Review (Foundations and Trends(r) in Marketing) - Softcover
Synopsis
Is Food Marketing Making Us Fat? reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating. The authors bring together streams of research which have so far been largely disconnected. To limit the scope of the review, this monograph focuses on the direct effects of marketing activity under the direct control of food marketers and on consumption volume because of its direct impact on food/energy intake. It also reviews studies on food choice to the extent that it obviously impacts energy intake but exclude studies of the effects of marketing on energy expenditure.
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Is Food Marketing Making Us Fat?: A Multi-Disciplinary Review (Foundations and Trends(r) in Marketing)
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Is Food Marketing Making Us Fat?
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Is Food Marketing Making Us Fat?: A Multi-disciplinary Review
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ISBN 13: 9781601984661
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Is Food Marketing Making Us Fat?: A Multi-Disciplinary Review (Foundations and Trends(r) in Marketing)
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Is Food Marketing Making Us Fat?
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Is Food Marketing Making Us Fat?: A Multi-Disciplinary Review (Foundations and Trends(r) in Marketing)
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Is Food Marketing Making Us Fat?: A Multi-Disciplinary Review (Foundations and Trends (R) in Marketing)
Published by
Now Publishers Inc 2011-07-03, 2011
ISBN 10: 1601984669
ISBN 13: 9781601984661
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Is Food Marketing Making Us Fat? : A Multi-Disciplinary Review
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Is Food Marketing Making Us Fat reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating. The authors bring together streams of research which have so far been largely disconnected. To limit the scope of the review, this monograph focuses on the direct effects of marketing activity under the direct control of food marketers and on consumption volume because of its direct impact on food/energy intake. It also reviews studies on food choice to the extent that it obviously impacts energy intake but exclude studies of the effects of marketing on energy expenditure. Seller Inventory # 9781601984661
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Is Food Marketing Making Us Fat?
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Inhaltsverzeichnis1. Introduction. 2. How Long- and Short-Term Price Reductions Stimulate Consumption. 3. How Marketing Communication Stimulates Consumption. 4. How Marketing Stimulates Consumption by Changing the Food Itself. 5. How. Seller Inventory # 448142481
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Is Food Marketing Making Us Fat: A Multi-Disciplinary Review (Foundations and Trends(r) in Marketing)
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