Money for the Cause: A Complete Guide to Event Fundraising - Hardcover

Rosen, Rudolph A.

Hardcover

ISBN 10: 1603446931 ISBN 13: 9781603446938

Publisher: Texas A&M University Press, 2012

Synopsis

There has never been a greater need for raising the funds necessary to promote the causes that will help build a sustainable future. In Money for the Cause: A Complete Guide to Event Fundraising, veteran nonprofit executive director Rudolph Rosen lays out field-tested approaches that have been among those that helped him and the teams of volunteers and professionals he has worked with raise more than $3 billion for environmental conservation.

As Rosen explains, fundraising events can range from elite, black-tie affairs in large cities to basement banquets and backyard barbeques in small-town America. Money for the Cause runs the gamut, describing in easy to understand language methods adaptable to most situations and illustrating basic to advanced techniques that can be duplicated by everyone from novice volunteers to experienced event planners.

Each chapter begins with a pertinent, real-life anecdote and focuses on a major area of event fundraising, including team building, auctions, raffles, food and drink service, planning, budgets, games, social media, websites, entertainment and more.  The author applies each topic to the widest possible range of events and organization size, providing practical advice and easy to follow examples, sample materials, and many other aids to fundraising success for different types of organizations and their fundraising activities.

Whatever the funding objective may be, Money for the Cause will quickly become indispensable to anyone involved in mission-driven organizations, whether as a volunteer, professional, student, or total beginner wanting to raise money for a cause.

(20120109)

About this title

About the Author

RUDOLPH A. ROSEN is a professor at The Meadows Center for Water and The Environment at Texas State University, where he directs a nonprofit organization leadership initiative. As executive director of an international nonprofit Rosen was once responsible for the world's largest annual fundraiser for conservation, a three-day international event raising over $8 million, and he was director of a regional office for another nonprofit where each year the organization's volunteers held nearly 5,000 fundraising events. He has previously served in executive and leadership positions for National Wildlife Federation, Ducks Unlimited, Safari Club International and its foundation, Oregon Department of Fish and Wildlife, and Texas Parks and Wildlife.

Edition details

• Publisher: Texas A&M University Press
• Publication date: 2012
• Language: English
• ISBN 10: 1603446931
• ISBN 13: 9781603446938
• Binding: Hardcover
• Illustrator: Cundiff Katie Dobson
• Number of pages: 296