This title examines the remarkable life of Jeff Bezos and the start of Amazon.com. Readers will learn about Bezos's background and education, career, and entrepreneurial pursuits. Color photos, detailed maps, and informative sidebars accompany easy-to-read, compelling text. Features include a timeline, facts, additional resources, web sites, a glossary, a bibliography, and an index. Publishing Pioneers is a series in Essential Library, an imprint of ABDO Publishing Company.
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Remember the first time you used Amazon? It was probably word of mouth that sold it, and it’s that belief in the enthusiasm of the masses that colors this insightful bio on billionaire CEO Bezos. His is not a hard-luck story (Bezos is a Princeton grad and former financial planner), but he did take risks—he put most of his money (and his parents’) into a Web venture at a time when dot-coms were imploding. With succinct prose, Robinson describes the inquisitive child who became the visionary leader and offers up irresistible details of Amazon’s early days when Bezos packed up orders in his garage. Technological asides into advances like the Mosaic browser, book recommendation via artificial intelligence, 1-Click shopping, and more are well integrated. Though the overly regal design feels stodgy, plenty of bright photos provide relief. The crushing impact Amazon has had on physical bookstores, as well as the content-ownership concerns over the Kindle, are totally glossed over. That aside, this entry in the Publishing Pioneers series is a wonderful intro to a paradigm-shifting e-tailer. Grades 5-8. --Daniel Kraus
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