Do-It-Yourself Billion Dollar Business Graphics - Hardcover

Mike Parkinson

9781604616187: Do-It-Yourself Billion Dollar Business Graphics

Hardcover

ISBN 10: 1604616180 ISBN 13: 9781604616187

Publisher: PepperLip, Inc., 2007

Do-It-Yourself Billion Dollar Business Graphics combines Mike Parkinson's highly successful Billion Dollar Graphics: 3 Easy Steps to Turn Your Ideas Into Persuasive Visuals and 40 Powerful Ways to Show Your Ideas into one must-have, informative resource and expands upon the basic design principles laid out in these first two books. As with his previous books, you can use Billion Dollar Business Graphics to produce business, information, marketing, presentation, proposal, training, educational, web, and multimedia graphics. This book contains real-world examples, as well as new graphic samples, from his first two books that have won literally billions of dollars of work for his clients. It outlines research and scientific data that supports the importance of graphics in everyday business communications. Learn the three steps to creating a success graphic and ignite creativity and increase audience retention and comprehension rates by up to 200 percent (based on independent research by the University of Wisconsin). Know the three traps and seven rules of business graphics. Test your knowledge at the end of the book with exercises geared to cement your understanding of important graphic concepts. Use the graphic examples to stimulate your creativity and create visuals with more impact. Parkinson's latest book is another valuable tool for business professionals and designers who realize the power of visual communication and want to know how they can make it work for themselves. In addition, it contains a virtual CD with a code that grants readers special access to free graphics, templates, tips, and articles on the Billion Dollar Graphics website. Get this book and learn to quickly communicate anything effectively and become more successful!

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About the Author:

Michael Parkinson has spearheaded multi-billion dollar projects and created thousands of graphics resulting in billions of dollars in increased revenue for his clients. He has published several articles and is often requested to speak at national conferences, large and small companies, and graphic industry events. Michael started his formal design training at the Baltimore School for the Arts. After four years of fine arts education, he attended the University of Maryland Baltimore County Digital Arts Program. Upon graduation he was hired as a graphic designer at a medical training company, where he was promoted to art director. Using his knowledge and understanding of visual communication, Michael has supported trial attorneys and created ad campaigns, tutorials, corporate briefings, Web portals, medical training software, and more. In 1999 he was invited to become part owner of 24 Hour Company. Michael leveraged his design experience to help his partners transform the company into an industry leader.

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