Managing Your Intellectual Property Assests (Entrepreneurship and Small Business Management Collection) - Softcover

Scott Shane

Softcover

ISBN 10: 1606490273 ISBN 13: 9781606490273

Publisher: Business Expert Press, 2008

Synopsis

Most companies can easily and quickly imitate most of their competitors products and services. Therefore, firms need to obtain intellectual property protection. This book examines the legal mechanisms to protect your intellectual property. It defines a patent and explains what characteristics of an invention are necessary to obtain one. It identifies the different types of patents and explains what they protect. It identifies the key parts of a patent and explains what they do. It outlines the trends over time in the expansion of what is patentable and discusses the pros and cons of these trends. It defines patent infringement and explains how patent owners can use the legal system to enforce their patent rights. It discusses the benefits and limitations of patenting and explain when patenting makes the most sense. The book also identifies the role that secrecy plays in protecting intellectual property. It explains when secrecy tends to be an effective mechanism for deterring imitation. It defines a trade secret and explains what characteristics are necessary for something to be a trade secret. It explains why non-disclosure agreements are an important part of efforts to maintain trade secrecy. It defines a copyright, and explains how intellectual property can be protected by copyright. It describes how a copyright is obtained. It defines a trademark, and explains why and how trademarks are beneficial. Finally, it describes how a trademark is obtained.

About this title

About the Author

Scott is the A. Malachi Mixon III Professor of Entrepreneurial Studies at Case Western Reserve University. His previous faculty appointments include University of Maryland, Massachusetts Institute of Technology, and Georgia Institute of Technology. The author of over 60 scholarly articles on entrepreneurship and innovation management, Dr. Shane's work has appeared in Management Science, Organization Science, Academy of Management Journal, Academy of Management Review, Strategic Management Journal, Decision Sciences, and Journal of Economic Behavior and Organization, and International Journal of Industrial Organization, among other journals. He has written or edited ten books, Illusions of Entrepreneurship: The Costly Myths that Entrepreneurs, Investors, and Policy Makers Live By, Technology Strategy for Managers and Entrepreneurs, Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures; From Ice Cream to the Internet: Using Franchising to Unlock the Potential of Your Business; Academic Entrepreneurship: University Spinoffs and Wealth Creation, A General Theory of Entrepreneurship: The Individual-Opportunity Nexus, Foundations of Entrepreneurship, Handbook of Technology and Innovation Management, Economic Development Through Entrepreneurship: Government, University and Business Linkages and Entrepreneurship: A Process Perspective (with Robert Baron). Dr. Shane has served as editor of special issues of Research Policy on "Technology Entrepreneurship" and Management Science on "University Entrepreneurship and Technology Transfer". He currently serves as editor of the R&D, Innovation, and Entrepreneurship Division of Management Science. Dr. Shane's Ph.D. is from the Wharton School of the University of Pennsylvania. His current research examines: 1.how entrepreneurs discover and evaluate opportunities, assemble resources, and design organizations; 2.university spin-offs and technology transfer; 3.business format franchising; and 4.angel investing Dr. Shane has consulted to numerous large and small organizations, and has taught in executive education programs around the world. He is also an angel investor and member of the North Coast Angel Fund

From the Back Cover

This book outlines and illustrates strategies that you must employ to protect your intellectual property. There are legal means available to you, and this book defines these means and explains them in plain language. If you want to protect your innovative product and service from your competition this book shows you how.

Edition details

• Publisher: Business Expert Press
• Publication date: 2008
• Language: English
• ISBN 10: 1606490273
• ISBN 13: 9781606490273
• Binding: Paperback
• Edition number: 1
• Number of pages: 72