This book outlines a cost-effective process for dynamic strategic planning in the domain of the small entrepreneurial firm. The model presented in the book is simple and dynamic. The objective is to allow a focus on the strategic as well as the tactical implementations of the vision of the small business leader, owner, or entrepreneur. To do so in a manner that will be cost effective and produce a strategy that is brief, clear, concise, and understood at all levels of the organization. The objective is to serve as a precursor to ensuring that decision-making can take place at the lowest possible level in the organization in the rapidly changing, highly competitive, often international, operational environment we face today.
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Dr. Seteroff retired as President of Management & Logistics Assoc., Inc. of Poulsbo, Washington in 2001. MLAI provided management and leadership consulting and front-end logistics services to second tier aerospace companies and to volunteer-based non-profit organizations. He previously served as a Regional Vice President for a integration firm, a program and project manager, and senior analyst, after service in the U.S. Navy. Lydia G. Campuzano President and founder of Baby Me, a company that served to educate new Mother s in the care of their newborn babies, providing personalized instruction, classroom courses, and is the author of books pertaining to Mother Infant Care. She attended the University of Phoenix and earned Doctorate of Business Administration.
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