Items related to The Inscrutable Shopper (The Consumer Behavior Collection)
Synopsis
The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.
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About the Author
Stella Minihan Australia Senior Lecturer, Graduate Business School; Deakin University Sean Sands Australia Professor; Monash University Carla Ferraro
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Inscrutable Shopper : Consumer Resistance in Retail
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The Inscrutable Shopper: Consumer Resistance in Retail (Paperback or Softback)
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Business Expert Press 9/6/2011, 2011
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The Inscrutable Shopper (The Consumer Behavior Collection)
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The Inscrutable Shopper: Consumer Resistance in Retail
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The Inscrutable Shopper: Consumer Resistance in Retail (eng)
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Inscrutable Shopper, The
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When Consumption Falters: Strategies for Sustainable Growth
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When Consumption Falters: Strategies for Sustainable Growth
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