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Synopsis
The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values.
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About the Author
Stella Minihan Australia Senior Lecturer, Graduate Business School; Deakin University Sean Sands Australia Professor; Monash University Carla Ferraro
"About this title" may belong to another edition of this title.
- PublisherBusiness Expert Press
- Publication date2011
- ISBN 10 1606491717
- ISBN 13 9781606491713
- BindingPaperback
- Number of pages162
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