Economic Decision Making Using Cost Data (Managerial Accounting) - Softcover

Marburger, Daniel M.

 
9781606495124: Economic Decision Making Using Cost Data (Managerial Accounting)
Softcover
ISBN 10: 1606495127 ISBN 13: 9781606495124
Publisher: Business Expert Press, 2013

Synopsis

A firm maximizes profits if each decision adds more to the firm's revenue than to its costs. Although the concept sounds rather simple, it is difficult to do in practice. To ease this difficulty, the authors are giving you the inside knowledge to 'economic theory.' This book will help you understand economic theory and much more to accurately infer changes in revenues that may be associated with a decision. And since economic theory suggests that the costs reported by accountants rarely reflect the true cost associated with the decision, this book will help you understand how to assess the changes in revenues and costs. Demand and price sensitivity analysis allow you to infer revenue changes, and this book helps you reconcile the economic theory of cost with common accounting practices so the differences can be reconciled and better decisions can be made.

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About the Author

Jonesboro, AR; Professor of Economics; Arkansas State University; Daniel Marburger is Professor of Economics at Arkansas State University. He has a BS in General Management from Purdue University, an MBA from the University of Cincinnati, and a PhD in

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Publisher
Business Expert Press
Publication date
2013
Language
English
ISBN 10 
1606495127
ISBN 13 
9781606495124
Binding
Paperback
Number of pages
140